inspiring richly:
user-centric experiences thought out concepts professional services tailored design process sprints built brands, names and logos solution-based problem solving creative coaching & meetups ventures platforms

About Richly

I’m Rich Williams, a freelance UX UI designer with over 7 years worldwide experience specialising in facilitating small-to-mid-sized (SME) businesses & startups research, ideate & develop user-centred design solutions & processes that connect to their business goals/issues. As an ideator, I also help people conceive ideas for projects, and provide design services.

I’ve worked with clients on a range of projects within the UK, as well as in Australia, New Zealand & South Korea. I’m now based in York, but also serve clients in Leeds and London.

Knowledge & Experience Level

Richly is a vision that goes beyond these personal services. For certain freelance design solutions I call upon my Richly design team (for larger sprints and web design etc), while Richly Ventures provides platforms that aim to inspire people to take action in unearthing & developing their creative potential and output in work & life.

Creative Eye teaches a creative problem solving mindset, Createups/Creatics leads to collaborative meetups amongst creatives, Healinno is an idea generating and developing platform for the masses, and Comforth is a comfort zone challenge platform that enhances life productivity (and thus creative output).






About Rich Williams (Founder of Richly)
A Professional Journey Exploring Different Hats

I'm Rich Wills, and this is my multi-disciplined CV site highlighting my professional journey over time. You'll find my CV timeline, latest PDF CV, and skills list on this page, plus more insight into different areas of work I've developed proficiency in on other pages, and more info in the 'Select To Show' bars like above. Please browse the site, and I hope to hear from you soon if there's a service you need help with.

What makes me well suited and experienced in UX, as well as my curated vision and how it formed over the years due to my journey.

Following graduating from university, I seeked to gain valuable knowledge & experience within the design industry, as well as learn as much as I could about the running and marketing of a business (plus self-directed study into psychology). Following this, I used my skills and started my own freelance design and user experience business Richly.

Freelancing subsequently allowed me to travel abroad, and balance work with naturally curious nature and thirst for more knowledge. I learnt to adapt to new challenges, such as teaching in a foreign country, and gain much worldly inspiration along the way.

Whilst I still enjoy work as an designer and innovation consultant, this adventure has helped fuel some personal projects in more recent times, including my travel & life inspiration site Journeyspired.

My most recent brainstorm, Healinno, is a social idea platform, formed from my passion musicianfor innovation and my experiences & life learnings over time.

Experience & Education Timeline and life...



Learn More About Healinno Learn More About Journeyspired The Traveling Story English Teaching Experience Abroad Learn More About Journeyspired Find Out More in 'Traveling Work' Learn More About TEFL Find Out More in 'Traveling Work' Find Out More in 'Freelance Design Consultant' The Traveling Story Learn More About Richly Design Learn More About Richly Innovation Find Out More in 'Innovation Consultant & UX' Find Out More in 'Innovation Consultant & UX' Find Out More in 'Design & SEO Executive' The Psychology Story Find Out More in 'Creative Designer' Find Out More in 'Bar Supervisor' Find Out More in 'Temp Admin & IT Work' The Music Story The Writing Story

Skills



Richly is a place for blah blah blah


Hard Skills Level:


Knowledge & Experience Level

Soft Skills Level:


thesting

Knowledge & Experience Level

Experience & Education Timeline



Learn More About Healinno Learn More About Journeyspired The Traveling Story English Teaching Experience Abroad Learn More About Journeyspired Find Out More in 'Traveling Work' Learn More About TEFL Find Out More in 'Traveling Work' Find Out More in 'Freelance Design Consultant' The Traveling Story Learn More About Richly Design Learn More About Richly Innovation Find Out More in 'Innovation Consultant & UX' Find Out More in 'Innovation Consultant & UX' Find Out More in 'Design & SEO Executive' The Psychology Story Find Out More in 'Creative Designer' Find Out More in 'Bar Supervisor' Find Out More in 'Temp Admin & IT Work' The Music Story The Writing Story

Search the different hat tabs (and related work accordions) to see more CV and journey details


The Innovator within

There is another passion of mine which was always a boyhood dream, that being to play music. While this has ended up somewhat of a side project it still has an important place in my heart, and is something I try to do when the opportunity arises.


Aimed to help companies, brands and non-profits create new ideas that can lead to new product & service discoveries, that in turn can benefit or enrich their customers experience and relationship with them. This was achieved through engaging the customers to become associated with the product, service or brand, through understanding their core values, needs and wants. Providing design solutions via carrying out UX methods and techniques, creative design thinking, and trend research analysis.


• Carrying out the 5 stage process of design thinking - emphasise, define, ideate, prototype and test.
• Undertaking research into competition, target audience, and performing trend research, analysing demographics
• Developing design principles from patterns found, and then creating tangible solutions from these principles.
• Prototyping and testing potential creative solutions, iterating until desired result is found
• Devising branding strategies, through critical thinking, problem solving & brand management
• Analysing the clients business needs, goals and desires
• Aiding clients to think innovatively and add design thinking to their organisation
• Liaising with clients and team about what design solutions could be installed
• Utilising technology to improve user experience



Was in control of the design & marketing practicees at Drivestyle, leading campaigns to bring in new customers and acting as the web content manager for the service website


• Conceptual thinking of new & original ideas for campaigns
• Designing full range of cross-board design material
• Working with team and CEO, determining online marketing strategies
• Updating & maintaining SEM practices
• Performing analytic tracking and analysising market trends
• Running social media campaigns and market research feedback
• Driving across region to liase with potential clients on campaign ideas



I worked with small, local businesses, advising them to think more innovatively, in order to aid their business growth, whilst helping to build their brand & online presence through design & online marketing practices.


• Designing Print & Web material (Websites & CMS, Magazine Layouts & Flyers, Concept Development, Copywriting, Corporate Id)
• Online Marketing (SEM, Social Media, PPC Adwords, Email Newsletters, Local SEO)
• Sourcing clients through self-marketing, and liaising with clients during projects
• Creating design proposals & developing concepts through from start to finish
• Negotiating fees, managing accounts, invoicing clients & other administrative tasks
• Solving problems, working under pressure, organising workflow & meeting deadlines
• Promoting innovative thinking
• Outsourcing to programmers & copywriters, briefing & overseeing work, project managing




Journeyspired - Venture Out Your Comfort Zone On A Journey Of Your Own

The Designer within

There is another passion of mine which was always a boyhood dream, that being to play music. While this has ended up somewhat of a side project it still has an important place in my heart, and is something I try to do when the opportunity arises.


Was in control of the design & marketing practicees at Drivestyle, leading campaigns to bring in new customers and acting as the web content manager for the service website


• Conceptual thinking of new & original ideas for campaigns
• Designing full range of cross-board design material
• Working with team and CEO, determining online marketing strategies
• Updating & maintaining SEM practices
• Performing analytic tracking and analysising market trends
• Running social media campaigns and market research feedback
• Driving across region to liase with potential clients on campaign ideas



Worked for a small, independent Design / Ad Agency, which allowed the opportunity to be hands-on in a variety of commercial advertising, identity & branding projects.


• Conceptual thinking of new & original ideas for campaigns
• Designing full range of cross-board design material
• Liaising with clients, present creative work for approval
• Collaborating with team & devising ad campaigns to meet clients brief & budget
• Adhering to budget, time and feasibility constraints
• Managing accounts & performing admin tasks



  • Visual Thinker.
  • Creative Brainstormer.
  • Inquisitive Writer.
  • Innovation Consultant.
  • Avid Traveler.
  • Life Learner.
  • Problem Solver.
  • Psychology Ponderer.
  • Interactive Mentor.
  • Bullet Point Maker.

Lists hey, while vague of details, they do give a quick overview to get a general idea of something. I like to think of this list as 'different hats' - or the multi-channeled disciplines that I thrive to succeed in.

It used to be seen as indecisiveness to focus on so many fields, a jack-of-all-trades, but that was short-sightedness and times have changed. Today, having more strings to your bow is a rightfully accepted skill in itself - to be able to manage multi-disciplines in life at once.

And why not?! It's a good trait to try to expand your knowledge as much as possible. This doesn't mean doing a half-arsed job at something, it means becoming good at more things, and the more you know the more you have to offer. It also leads to more open thinking and less restricted or defined outcomes. In a creative industry that is a blessing. And in business (and life) there's an ever-growing need to be multi-channeled.

This portfolio website is a breakdown of my professional (and personal) journey, so you can get an understanding of the person behind the lists, so you can begin to see the details, and not just a list. The list is just the overview, the site links the details.

Please explore, enjoy, and feel free to contact me to connect on a project.






Journeyspired - Venture Out Your Comfort Zone On A Journey Of Your Own

The Entrepreneur within

There is another passion of mine which was always a boyhood dream, that being to play music. While this has ended up somewhat of a side project it still has an important place in my heart, and is something I try to do when the opportunity arises.

There is another passion of mine which was always a boyhood dream, that being to play music. While this has ended up somewhat of a side project it still has an important place in my heart, and is something I try to do when the opportunity arises.

I am a keen musician, I find listening to music very uplifting & calming, and over time have learnt the bass guitar and keyboards, whilst also have recorded and composed music through music programs such as Reason and Cubase whilst at university, and through playing in bands.

I think music is a great outlet for enabling creativity, to express yourself, and to relax. Whilst this is more of a hobby today, should The Rolling Stones turn up one day (or a younger version) to summon me to play on bass guitar for them, I'm there!



Journeyspired - Venture Out Your Comfort Zone On A Journey Of Your Own

The Writer within

There is another passion of mine which was always a boyhood dream, that being to play music. While this has ended up somewhat of a side project it still has an important place in my heart, and is something I try to do when the opportunity arises.

There is another passion of mine which was always a boyhood dream, that being to play music. While this has ended up somewhat of a side project it still has an important place in my heart, and is something I try to do when the opportunity arises.

I am a keen musician, I find listening to music very uplifting & calming, and over time have learnt the bass guitar and keyboards, whilst also have recorded and composed music through music programs such as Reason and Cubase whilst at university, and through playing in bands.

I think music is a great outlet for enabling creativity, to express yourself, and to relax. Whilst this is more of a hobby today, should The Rolling Stones turn up one day (or a younger version) to summon me to play on bass guitar for them, I'm there!



Journeyspired - Venture Out Your Comfort Zone On A Journey Of Your Own

The Teacher within

I'm a qualified TEFL teacher through an accredited professional TEFL provider, and have 3 years experience tutoring and facilitating English students of all ages and levels via one-to-one sessions or within small groups (1 to 10) in foreign environments, and I also have experience mentoring design interns and employees through one-to-one programs within the design industry.

Having previously mentored interns & employees within the design industry, and helped foreign travelers learn English as they travel, I've gained some useful hands-on experience in tutoring students in English. I enjoyed helping students and seeing them progress, and as a result, I initially decided to undertake an accredited 140 hour TEFL English course that combined both online study and practical hands-on teaching experience.

I like the idea of new challenges, and this course gave me the confidence & capability to go on and teach English as a foreign language around the world, which led to a job within South Korea - a challenge that was very interesting on a professional, personal and cultural level, as I adapted to a completely different way of life.

My teaching story began as I found that when I traveled I often had people (who didn't speak English as their first language) want to improve their English in any way possible. They wanted to practice, and I was happy to help. It wasn't a profession but I was given good feedback and thanks for helping out some travelers along my journey.

Whilst I was still working freelance in my main occupation, I found a bit of time between two major projects to look into teaching abroad as an experience. I enrolled in a TEFL course whilst I was in Australia at the time, and enjoyed the interaction and challenge. For me, stepping in front of a classroom and trying to control a group of students (adults or children) was at first a very scary prospect. If I was talking about an area of expertise or interest then I wouldn't mind so much, but I was there having to just talk about English and somehow make them understand me.Korea elementary teaching classroomAfter the initial nerves I realised that I was quite suited to the role. I was a natural leader, self-motivator, and was able to use my creative brain to come up with lots of lesson activity ideas. I decided to take on a challenge and looked for a teaching job in Korea, not just to try a new discipline of work, but to also live within a completely different culture to what I was used to. I knew that setting further outside my comfort zone would be a good thing for me in the long run, so I moved to South Korea.

Two years later, I was still teaching and living in South Korea. It led to many other social, emotional and physical challenges, but on the whole it was a great experience. Learning how to live abroad, manage relationships, and be location-independent being the most challenging, but entirely possible.

People wonder whether these experiences are waste of time as they don't lead to a fixed long-term career, but for a start that just isn't true - they very well can do. And even if you just want to let it remain as an experience then you still learn so much from it, and build many transferable skills along the way that you can use in your future endeavours.

You play many different roles at the same time, from being a motivating coach, an assessor, a facilitator, an organiser, a counselor, a leader, a presenter, as well as a resource. Through these combined roles you get to demonstrate many skills such as creativity, communication, understanding, compassion, organisation and leadership, as well as build your own knowledge and confidence.

It's also rewarding to see a student improve and gain in confidence. Their learning can benefit their personal and professional lives, so it's worth the effort to see them succeed, especially when they put active learning to use, as it helps build their confidence and ability, which could benefit their future lives should they choose to work or live in an international environment, which is an increasing possibility.



What is TEFL?

TEFL teaching is all about facilitating language communication and understanding for students who require learning English as a second language to their native tongue.

It focuses on getting students to communicate and learn through active participation and practice, rather than on the old traditional school English (where you undertake many written-tests in a lecture-noting-taking-like setting). It emphasises learning for fluency rather than accuracy, as language is all about responding through communication and making mistakes is part of learning how. Sample English TEFL workbook in Korea TEFL teaching isn't about learning huge lists of unrelated, isolated words or language points out of context (like traditional schools teach). It focuses on applying functional English that prepares students for using English in everyday situations, incorporating all the language skills together (both productive - writing & speaking, and receptive - reading & listening) through integrated learning.

How I can help!

I'm a qualified TEFL teacher through an accredited professional TEFL provider, and have 3 years experience tutoring and mentoring English students via one-to-one sessions or within small groups, helping adult students from beginner to advanced levels.

Whether you need to improve your English for education, career or personal reasons I can offer tailored tutoring to each individuals needs, with guidance and feedback, to help you reach your goal.


I'm interested in a private one-to-one or group lesson, what next?

Please contact me via my email should you require private English lessons. In order for me to understand your
current English level and your goal please answer the following within your email:

Why are you learning English? What is your goal?

Where do you use English? (at home, school, work, travel etc.)

What do you need to learn most? (e.g. business English, conversational English, grammar, good pronunciation etc.)

What tasks do you want to improve on? (e.g. writing emails, job applications, speaking over the telephone etc.)

Which English language skill do you need help with the most? (e.g. speaking, writing, reading, listening)

How long have you been learning English?

What are your main interests and hobbies? (this is to tailor learning around your interests)

Also, please state what days and times you are free to learn English, how many hours a week you can commit to, and if you have a deadline (a final date) by which you would like to reach your goal.



Contact Rich about English tutoring today







The Musician within

There is another passion of mine which was always a boyhood dream, that being to play music. While this has ended up somewhat of a side project it still has an important place in my heart, and is something I try to do when the opportunity arises.

I am a keen musician, I find listening to music very uplifting & calming, and over time have learnt the bass guitar and keyboards, whilst also have recorded and composed music through music programs such as Reason and Cubase whilst at university, and through playing in bands.

I think music is a great outlet for enabling creativity, to express yourself, and to relax. Whilst this is more of a hobby today, should The Rolling Stones turn up one day (or a younger version) to summon me to play on bass guitar for them, I'm there!

My music adventure began in my late teens. I injured my knee whilst playing football, which was my whole social life at the time, and my Dad bought me a very cheap entry level guitar. I wasn't very good, but I was into listening to music and started going to local festivals. I was inspired to play more, and with practice taught myself to a fairly decent standard on guitar.

I then had a little jam with my friend and had a go on his bass, and I was hooked. I just loved the sound and felt more suited to it instantly, so I saved up for a bass and played whenever I came home from school. Before long, I was jamming with some local friends as the bassist and got some great feedback, so I joined a band for a brief while, but headed off to university, joined another band, Jagged, and we had a few gigs around and supported some upcoming bands, like Kasabian and The Music (yes, really).

While we never reached their heights, as our band split following university, we enjoyed the little journey, and I continued to play bass from time to time since.

Although, traveling and then living abroad, along with other commitments, means it's difficult to form a band these days, but I still strive to give bass guitar lessons when possible. So, get in touch if you want a bit of tuition, it will be great to help you on your way to finding the musician within you.


I have experience in tutoring beginner & intermediate levels. For absolute beginner block lessons, we can walk through the process of getting to grips with your guitar, plus exercises and homework you can do in order to improve your hand-eye coordination and basic scale understanding.

It's satisfying when we can actually play something, so I'll set a song tab task, suitable to help you level up, and with practice you'll know how to play increasingly without tabs, as you'll learn to develop an ear for the rhythm in sounds and beats you hear.

For intermediate block lessons (bass guitar only), you will gain more knowledge in different styles of playing and learn 'counterpoint', where you'll develop a practical understanding in how to really play bass like a professional, by linking the melody sections with the rhythm section. The bass is all about keeping the band tight and an understanding of counterpoint is crucial in helping you understand your timings of when and what to play (and when to not). You will also learn about riffs and fills (and try to create your own to different songs). There's a whole host of techniques you could try from triads, arpeggios, slap, blues scales, pentatonic scales, articulations and so forth. Just let me know what kind of style you are looking for in advance.

Lots of guitar lessons on YouTube cover scales and such, which can help somewhat, but you don't really get to see how to develop an ear for music, and the creative side is what seperates the great players from the good ones who just followed technique and scales. Music is expressive so it's good to be able to know how to create songs, and to play other songs by ear (not just rely on following tabs to learn). Face-to-face feedback is also quite essential to helping your progress, so I hope you find my lessons rewarding, fun and a bit different to the norm. You will learn how to play the instrument well, I assure you of that. Get in touch for more information.

1 Single Lesson = £35    5 Block Lessons = £130    10 Block Lessons = £250


I think music is a great outlet for enabling creativity - it helps you to express yourself, and to relax.
I realise that people don't always just want to learn an instrument in order to pick it up as a profession (as much as they may secretly want to unleash the inner-rock/pop star!).

With my background in creative industries, I found that music lessons don't always have to be about how to practice techniques and learn songs. Music can also be a great tool for allowing people to relax, open their mind & just have fun.

Creativity works when people aren't so tense and close-minded, and music can really let them release stress or express themselves in ways they may otherwise couldn't have. Think of the 'laughing' groups where people go and join a group to laugh out loud and just let stuff out. It's the same with art therapy, and music therapy.


Journeyspired - Venture Out Your Comfort Zone On A Journey Of Your Own

This isn't certified music therapy as such. My course is not proclaiming to help people overcome deep-seated emotional issues through music therapy in that sense, but you'd be surprised just how much expressing yourself through trying to create music will help you relieve stress and open up. You could call it more 'music expression therapy'.

After doing my research I realised just how many people may just want to try something new and fun, to have 'experiences', and we all can do with a bit of stress relief for a while, so I created an Airbnb experience that allows people to use music as a way of venting and expressing themselves in a creative and fun manner, whilst using music-related tasks as the stimulus. This could involve strumming an instrument, creating a beat together using instruments in nature, lyric discussion, song writing, or receptive music listening, and so on. Through the exploration you will find practical uses in your day-today life where music expression therapy will help you find it easier to tackle problems.

What's more, the experiences allow you to connect with other people who are also interested in expressing their inner musician more, so becomes a confidence enabling social experience too. So, if you are interested in 'letting your hair down' for a brief period of time, using music in interesting and fun ways to express yourself, then get in contact. (These sessions are by request and currently only for 1-6 people at a time).

1 Hour Experience = £40    2 Hour Experience = £70    (includes free drink & creative challenge at end)

Contact Rich about this today




by JAGGED
Morning J:AM (14:01)

An improvised jam session on bass, with Jagged guitarist Chris, practicing counterpoint, where I fluctuate from being the rhythm to adding dimension to the melody. Please use headphones and crank up to 11 to hear the bass properly!



Bass Guitar Playing Days

Other Experience

There is another passion of mine which was always a boyhood dream, that being to play music. While this has ended up somewhat of a side project it still has an important place in my heart, and is something I try to do when the opportunity arises.


During university (and briefly after) I tended a bar making cocktails and then after a while became the bar supervisor.


• managing day-to-day operation including training & managing bar staff
• performing stock control and ordering new stock
• undertaking cash up duties
• organising promotions
• other general duties: working under pressure, customer service, cash handling, stock replenishment, mixing drinks



When trying to build experience I joined a few temping agencies and performed a variety of office based tasks:


• data entry for new parts system & customer database
• going through account auditing for end of year audits & other daily banking tasks
• calculating staff bacs payments & invoices
• using Word & Excel on daily basis for spreadsheets and documents
• contacting existing clients to update catalogue details
• telemarking, calling up customers on the phone to market a new product
• designing forms and promotional material for marketing purposes
• email marketing using Constant Contact, running mailmerge campaigns
• other general duties: proofreading, organising files, writing & sending off letters, fast typing, managing cash, customer service



I decided to gain a variety of different experiences to fund my travels and learn first-hand about certain aspects of life in these places:


• 3 months farm work in Australia: included tree-planting, tractor driving, hut building, fruit picking & labouring & removal work.
• landscape design work: included planning out garden designs with CAD, liasing with client over brief, working with builders and excavators onsite, labouring when needed, driving machinery like bobcat & forklift when needed.
• travel writing: writing articles about various hostels and places to see nearby, and SEO, in exchange for free board. Writing my own travel site articles on experiences and life lessons from living and working abroad.
• freelance design work: I built up and ran Richly design services before and whilst traveling, which led to some interesting projects around the world with local businesses.



Journeyspired - Venture Out Your Comfort Zone On A Journey Of Your Own
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